Fundraising authority Claire Axelrad of Clairification is an expert in major gift giving. She explains how your organization should be looking to identify potential donors, engage with and solicit gifts from them. In this episode Claire discusses 

• What exactly defines a major gift
• The difference between contributor, supporter, giver and investor
• Who in your donor database is a potential major giver
• How to prepare to make a major gift ask
• The importance of who should make the ask and
• The one thing you MUST do to retain donors.