Can anyone become a fundraiser? David Burgess of Apollo Fundraising trains fundraisers but also helps non-fundraisers to become fundraisers for causes that are close to them. In this episode David discusses

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• what fundraisers should focus on (hint: it's not the money)
  
• the impact of stories on donors AND staff
  
• 3 characteristics all fundraisers should possess
  
• why you should turn an ask into an invitation
  
• tips for making a successful ask and
  
• why NPOs requiring a university degree in job listings should stop it. Now.