What's it like to manage and post content for a nonprofit, such as a prestigious institution in London? Greg Leurs is a member of the team who manage the social media content for the Royal Holloway Library at the University of London. Their content is smart, engaging, funny and creative. How do they do it? In this episode Greg discusses

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• the pressure of being the face behind the logo
  
• tips for preparing content for a brand that engages followers
  
• the importance of setting up guidelines, policies, calendars
  
• building a content strategy and showing personality
  
• how to deal with mistakes and
  
• how to deal with negative comments/responses.