Reuben Herzl of Groundmaking is an expert nonprofit video director and producer. There's a lot that goes into making a great video which will mobilize supporters to take action. In this episode Reuben discusses

• 
  
• the SPICE routine when preparing to record
  
• tips on how to successfully film kids
  
• what types of video your NPO should be recording and using
  
• why you need to find the right story circle, not arc and
  
• how testimonials can help your fundraising efforts.