When marketing and fundraising are in sync, beautiful things happen. That of course means planning out your marketing strategy. NPO marketing strategist Maria Bryan will explain just how to do that. In this episode she discusses

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• why marketing goals aren't just numbers
  
• the importance of investing in brand awareness and authority building
  
• what 3 elements your marketing strategy must include
  
• how to determine what platforms to be on and
  
• what's your north star and why it's critical to success.