Tatiana Morand of Wild Apricot is a content and SEO smartie. Knowing what is necessary to help your organization rank high in Google search results is her expertise. In this episode Tatiana discusses

• how to improve your SEO efforts
• the elements of high quality content
• the importance of the user experience
• why it's important for your organization to rank high in Google search results
• keywords research and how to do it and
• how to manage your website content for success.