As the author of "Robots Make Bad Fundraisers," Steven Shattuck of Bloomerang knows how much donors appreciate the human touch. He is an expert in how to segment your donor list and how to personalize your communications to build relationships. In this episode Steven discusses

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• 2 groups of donors you might not have considered
  
• why automation is good but not the replacement for the human touch
  
• what donors want to know when you communicate with them
  
• how to turn 1st time donors into recurring donors and
  
• why digital doesn't have to be "robotic.".