As a former executive director and fundraiser, Julie Edwards has seen up close what separates the successful from the not so successful organizations. In this episode Julie discusses

• what one thing NPOs don't do well- and how much it hurts them
• three ways to segment a donor list
• how marketing and fundraising should work together
• how you make it "rain for change"
• the ROI in investing in a consultant and
• how Board structure and scarcity mindset hurt the sector.