Liz Cohen knows all about planning, coordinating and managing successful virtual events. Just because it exists doesn't mean people will attend. In this episode Liz discusses

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• the advantages a virtual event has over an in-person event
  
• the need to use video before, during and after the event
  
• the importance of having the right people in the virtual room
  
• why having tangible benefits for attendees is crucial
  
• tidbits and teasers leading up to the event and
  
• how to crystallize your brand story by simply talking to people.