T. Clay Buck of Tactical Fundraising Solutions has 30 years of fundraising experience. So who better to have as a podcast guest to find out: Is "the ask" the hardest part of fundraising? In this episode Clay discusses

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• what the key to successful fundraising is- it's not necessarily the money
  
• when a donor says no, what are the 2 most important words in fundraising
  
• 3 things to do to increase chances of getting a "yes" and
  
• the excitement of sitting with a donor to make the ask.