Barbara O'Reilly has over 25 years experience building fundraising strategies for organizations. That strategy has to focus on the resources, skills and tactics needed to build more effective donor relationships and catapult revenue. In this episode, Barbara discusses

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• what a fundraising strategy has to include
  
• the importance of conducting a campaign feasibility study
  
• the need to always be planning and growing and
  
• what has changed and what has stayed the same in fundraising over the last 25 years.