Mary Cahalane has over 30 years experience with hands-on fundraising. She knows what's needed to strengthen trust and relationships with donors. In this episode, Mary discusses

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• why retention in the NPO sector remains alarmingly low
  
• why gratitude, reporting back to donors and soliciting feedback are key to building relationships with donors
  
• the importance of building relationships with foundation partners
  
• direct mail and why "trying to appear official" is the wrong way to go.