On this show, let’s focus on the challenges of the side project and why every business has a narrative to share.

In this YATM Bitesize I’ll be sharing my own experiences and what you have to accept when embarking on a side project, as well as ideas for how to keep sane and ensure you can stay with it for the long run.

The 2020 Edelman Trust Barometer highlights a ‘path forward.’ This is, quite simply, to do the right thing, to partner and to lead. Here is how you go about it.

This YATM Bitesize is all about the library of work you create. It’s about digging deep, doing the work and building the narrative that shapes you as a business and as a person, over a period of time.

On this show lets focus on the relationships you build with your customers is more important than the products and services you sell them. We chat to David Meerman Scott, who has just released, Fanocracy. We’ll also look at the future of communications...

People come along to events when it feels safe to get involved – they know what they’re getting into and what they’ll get out of it. No one wants to get involved with something they know nothing about. You have to show them the way.

Impact is when people take action – subscribing, engaging and eventually buying from you. Gathering followers, likes and clicks can be important in the early days when you are building awareness but should not become a distraction that diverts you from...

Knowing what works for you and what doesn’t, helps minimise taking on unnecessary risks. Just following what others suggest is pointless if it results in you feeling out of sync and uncomfortable. It’s time to mine and research your own experiences.

When you consistently create content that stems from a central organising message you reinforce the meaning you have for others. Having clarity around who you are, and how you help, makes it easier for others to come to, and stay with you. 

Let’s chat to Douglas Burdett from the Marketing Book Podcast on the top marketing books from this 2019.  John Espirian shares how to add links in your LinkedIn posts. We introduce Fleur Cook, who joins the team to run You Are The Media, Bristol,