Yacht Business

Yacht Business


Justin Chisholm, New Media Explorer

October 29, 2022

In this crossover episode I chat with Justin Chisholm. Justin a sailing journalist and host of the Yacht Racing Podcast. We discuss the way technology has impacted the sport of sailing from a media and communications point of view and what might happen next…



  • 01:00 – Justin Chisholm is host of The Yacht Racing Podcast
  • 01:22 – David Fuller also created Yacht Sponsorship
  • 03:23 – How will Web3 technologies impact the marine industry?
  • 04:16 – ‘The Metaverse’ was coined by author Neal Stephenson in a cyberpunk novel called ‘Snow Crash’. He is now building his own version of the metaverse.
  • 07:38 – How will weather work in the Metaverse? Whether there will be weather at all?
  • 07:59 – European Digital Twin of the Ocean – The European Digital Twin Ocean’s ambition is to make ocean knowledge readily available to citizens, entrepreneurs, scientists and policy-makers by providing them with an innovative set of user-driven, interactive and visualisation tools.
  • 11:12 – Check out our ‘Yachts for Science’ episode…
  • 23:29 – The business models have changed. Through services like Patreon and pay-walls becoming more popular. The ‘content creator’ economy is also something that Web3 is looking to address, with creators getting a larger share than they do now.
  • 25:47 – Shirley Robertson’s Sailing Podcast features interviews with top sailors.
  • 26:15 – Bar Karate is an Australian sailing podcast with some local insights.
  • 29:24 – Social media changed the game for content creators and rights holders. Building a global audience became cheaper and easier to do. Yacht Business has been on Twitter since 2008.
  • 34:21 – Given that people are passionate about sailing, why are there not more YouTube channels or tik-toks by younger people?
  • 34:33 – Mozzy Sails YouTube is back, with access to America’s Cup data.
  • 37:13 – ‘Digital Twins’. How IoT (Internet of Things) and design is coming together to design better boats. We talked about VR walkthroughs of superyachts with Jonny Dodge.
  • 38:45 – Get your head around Digital Triplets and let your AI and Machine Learning iterate your designs by seeing patterns or making connections that the human brain may not be able to see.
  • 41:15 – Machine learning is also being used to identify submerged objects like containers or whales so that high-speed sailing yachts can avoid collisions.
  • 43:06 – Are the new boats all robot and no sailing skills? The AC40 could almost be sailed as a drone by remote-control.
  • 44:34 – The IMOCA boats in the Ocean Race will largely be steered by Auto-Helm, or robot helms. Makes you wonder what people are tuning in for? Great for cruising boats.
  • 47:25 – Is the SailGP DAO a good thing for fans or is it just a marketing gimmick?

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