Our guest today is Victoria Broehm, senior director of communications at the American Feed Industry Association. AFIA is the world's largest organization devoted exclusively to representing the U.S. animal food industry and its suppliers. That puts AFIA and Victoria right in the middle of a diverse array of ongoing issues and sudden crises.

Victoria shares a ton of practical advice on managing issues and responding to crises, including the role that third parties can play in effective response, the importance of a scenario-based approach to crisis communications planning, and the advantages of engaging your entire organization in crisis preparation and response.

And listen to the end for a fascinating fact about Victoria and her family to wash it all down.

Thank you as always to Jim Cirillo at jimiumgroup.com for our original music and to Rachel Greenberger for our original art.

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