After discussing the theory of trust and credibility in Episode 4, we move on to the practice of trust and credibility: How do we build and maintain these two crucial communication qualities in difficult situations?

The CODE for trust and credibility was developed by Dr. Vincent Covello, director of the Center for Risk Communication at Columbia University. The Center can be found at centerforriskcommunication.com.

Find Difficult Conversations: How to Discuss What Matters Most at amazon.com.

Jim Cirillo created the original music for WTSWTGT. Find him at jimiumgroup.com.

CC Snetsinger created the original art.