Donald Trump and Hillary Clinton elevated trade issues on the 2016 campaign trail. They’ve remained high on the nation’s collective agenda ever since. Most people outside the agricultural sector probably don’t know it, but we export more agricultural products than any other country on Earth. (The Netherlands ranks second.)

We’re joined today by a long-time friend and client, Melissa Kessler. Melissa is the Director of Strategic Relations at the U.S Grains Council. We sat down to discuss what this unprecedented focus on trade over the last three-plus years means in terms of communications challenges and opportunities.

Thanks as always to Jim Cirillo at www.jimiumgroup.com for the original music and CC Snetsinger for the original podcast art.

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