Do you follow anyone online who seems to be 100% unashamedly THEMSELF and everyone seems to love them?

It kinda makes you wonder (or at least, it makes me wonder): is this person just unusually charismatic -- and they know it -- or can anyone be that attractive if they’re that confident?

Margo Aaron falls into this category for me. I stumbled upon her work about a year ago and felt like everything she wrote hit a chord with my soul.

Needless to say, I subscribed immediately. And have read nearly everything she’s sent me since.

Now, I’ve got some questions for Margo. Like…

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• Does she somehow know that what she’s writing will hit home?
  
• Is she really as “authentic” as she seems? …or is it all a carefully planned marketing effort?
  
• What’s her best advice for being “yourself” and also writing words that other people will love? (And for all of us entrepreneurs… words that sell our products?)
  

Basically, what I want to know is: how can we both be ourselves AND be popular?

If that’s possible, then today we’re going to find out, because I convinced Margo to come on the podcast and let me interrogate interview her.

Listen to the full episode to hear:

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• Why the best copy doesn't come from your imagination, it comes from talking to people
  
• How Margo uses boundaries to show up authentically as herself in EVERYTHING she does
  
• Why marketing and selling is simply the art and science of getting people to care
  
• How Margo uses data to draw conclusions about what she should create
  
• Margo’s best advice if you don't have an audience to listen to
  

Learn more about Margo Aaron:

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• www.margocarroll.com
  
• Follow Margo on Instagram
  

Learn more about Gillian:

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• Join Startup Society (promo code: earnmore)
  
• Profit Planning Challenge
  
• Get in touch!
  

Episode Mentions

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• David Ogilvy