Authenticity is key to building online professionalism, said author and coach Karl Palachuk, but you should also know your sales selling index and your industry rank when you’re using LinkedIn to connect and find jobs.

In this deep dive into online resumes, Palachuk sits down with Kathleen Martin, community manager for CompTIA’s Advancing Women in Technology Community, to talk about true business networking, the best types of people to connect to and how to get clicks on your content.

Stay tuned for 3 things you can do to drive traffic to your living resume and the 3 deadly sins of LinkedIn. “People spam it,” Palachuk said. “That really makes you look like a flake and somebody I don’t want to do business with.”

Listen for tips on using the backend of LinkedIn, including better ways to brand yourself and how to curate your connections to determine your industry. To meet other women working in technology, connect with the AWIT Community at CompTIA.org/AWIT and subscribe to the Women TechCast on your favorite podcast app.