In the second half of a deep dive into digital SaaS businesses, guests Kathryn Rose and Dina Moskowitz offer up advice on what it takes to run a successful company. “Make sure your ego doesn’t get in the way of bringing on the right people,” said Moskowitz, founder and CEO of SaasMAX, a company that hosts a platform and marketplace for other SaaS companies.

And don’t cheap out on legal or accounting, because being thrifty won’t help you get forward faster. “It’s going to cost you money now or it’s going to cost you money later,” said Rose, whose company wiseHer offers on-demand advice to help women accelerate in their business and careers.

They talk with hosts Cristina Martin Greysman, a Partner Strategist for Amazon, and Janet Schijns, CEO of the JS Group, about how to find your product market fit, fractional leadership, and why it’s important to set aside some of your margin up front. Listen for tips on understanding your position in the market, how to use the feedback you’re given and why, according to Rose, “Nobody wants to tell you your baby’s ugly.”

This episode of the Women TechCast is part of a series of podcasts where the conversation gets real about options for women in technology, from CompTIA’s Advancing Women in Technology Community. For more, subscribe to this and all the CompTIA Community podcasts in your favorite podcast app.