The world is just catching up with Joy Loverde, a champion of eldercare and family caregiving

for over 30 years. In the second of two widely acclaimed books, Who Will Take Care of Me

When I’m Old? (2017), Joy speaks frankly and considerately about planning for the realities of

aging and living longer. Women should start planning in their 40s so as older adults they will

have enough money and housing that feels like home. She also encourages women to have

authentic conversations with each other about experiences of growing older. Joy consults

widely with companies about respectful messaging of their products and services to the mature

market. She embraces technology as a tool for resourceful living, including robots becoming

part of our lives. Joy’s consistent message: If you want to know about being old, observe and

ask the people who are old.

Old people are living answers to our lives. - Joy Loverde

Email jloverde@elderindustry.com

Website elderindustry.com

Pinterest    pinterest.com/joyloverde

Twitter        twitter.com/joyloverde

LinkedIn     linkedin.com/in/joyloverde

Books:

Who Will Take Care Of Me When I’m Old? (2017)

The Complete Eldercare Planner (1993/2009)