Ideal Food Basket, a fresh produce grocery store, opened last Tuesday; with the long-anticipated snipping of their red ribbon a neighborhood food desert in Reading was eliminated.

The family-owned grocery store provided the first 100 shoppers with a complimentary grab bag stuffed with free groceries and a $10 coupon for their next visit.

According to the United States Department of Agriculture’s Economic Research Service, 10 percent of the approximately 65,000 census tracts in the United States are food deserts; about 13.5 million people within those areas have low access to sources of food.

Jeffery Diaz, Co-owner of Ideal Food Basket, joins us today to discuss the grocery store that has made buying groceries ideal for a neighborhood in Reading.

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