The Win-Win Effect Show

The Win-Win Effect Show

126. ALEC HANSON | S5:E26

October 25, 2021

In Episode 126 of The Win-Win Effect Show, CHRIS ROSS® sits down with a contemporary leader within the Mortgage Industry turned Branding Thought Leader showing how to step out of the box with being yourself and still increasing brand awareness, Alec Hanson. 


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Constantly striving to improve, he began his career in origination in 2004, funding over $85M, and was named Rookie of the Year by Scotsman's Guide.

Hanson landed on Scotsman's Top 200 Originator list every subsequent year, finishing his best year at $185M. Hanson began coaching and growing a successful branch network in Orange County with his peak year in 2010 funding over $1B at the branch level.

Hanson has received HouseWire's Rising Star award in 2017 and 2019 and currently serves as Senior Vice President of Production for loanDepot for the Pacific Southwest Division overseeing approximately $4B in annual production.

Hanson is a dynamic coach and thought leader who believes in leading and coaching within the business trenches, loves leading originators across the country, and is the author of LoanDepot's Modern Lending Playbook.

A strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professionals' skill sets into the modern era.

Alec is also the author of "Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer," which details a systemic approach to help Mortgage Professionals succeed in the digital world.

Alec is married to his beautiful wife of 16 years, Erica, and is the proud dad of Phoenix (10 years old) and Scarlett (7 years old). He can be found on IG rocking the #dadlife hashtag most nights and weekends.