Welcome to another enriching episode of The Wilshire IT RevCast. The episode unfurls with an in-depth exploration of the emergence of price transparency and its profound influence on the healthcare arena. Through the conversation, guest Carol Skenes, with hosts Daniel Bianchini and Evan Martin, shed light on the complexity of healthcare billing, the need for a streamlined approach, and the role of claims simplification initiatives in enhancing care affordability. The insightful discussion subsequently delves into the impact of upcoming regulatory changes on price transparency, the significance of strategic leadership within healthcare organizations, and the importance of Harnessing technology for enhanced price transparency.