Jess Weiner isn’t just any expert, she’s a cultural expert. Throughout her 15 years in the business of consumer relations, Jess realized that having a strategic marketing and consumer engagement is quite different from actually engaging with the consumer and understanding their needs. To be successful in today’s business world, you need more than just a big name, you need to stand for something - and mean it! This episode focuses on the need for change within the business world’s reactive plans in times of crisis and the corporate responsibility of businesses to engage in ongoing socio-economic conversations.

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