This episode welcomes Natalie and Sue Ismiel of Nad’s to their first podcast recording. The former is the inspiration behind the brand, the latter its creator. This daughter-mother duo takes us back 30 years to the creation of Nad’s, the “green goo” made for hair removal, and its metamorphosis into a global beauty hit thanks to its efficacy and Sue’s charismatic infomercials. Hear how they’ve kept the brand family owned for 3 decades and 3 generations through the power of adaptability, expansion, and gratitude. And if you’ve ever wondered what “Nad’s” means, well, they’ll tell you that, too.

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