What if the small moments in life held the biggest power to transform? In this milestone episode of Where Brains Meet Beauty, we sit down with Selena Cox, Executive Director DMM of Beauty at CVS, to explore her career journey, innovative retail leadership approach, and how she champions beauty accessibility and inclusivity.

As a self-proclaimed dreamer and a dedicated collaborator, Selena’s career has been defined by a knack for connection and her ability to turn everyday challenges into meaningful opportunities. From her early days selling candy bundles as a child to holding 11 roles in 10 years within Macy’s, Selena shares the valuable lessons she’s learned about adaptability, empathy, and the importance of embracing diversity in every sense.

Now at CVS, Selena’s work goes beyond beauty products, helping customers find joy in everyday moments—from a great mascara to a life-changing foundation match. She highlights her innovative achievements, such as reorganizing shade runs from dark-to-light to better serve a diverse customer base and creating inclusive tools for individuals with disabilities. Her ability to empathize with the customer experience has transformed the way CVS connects with its communities nationwide.

Selena’s story is a testament to the power of small wins, human connection, and dreaming big while staying grounded in purpose. Tune in to discover how she leads with heart and inspires her team to make a difference.

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