This episode hits different… as Justin and Emily assume the kids of today would say. Brad Keen, Chief Operating Officer of Boyne Resorts, joins the call today to talk about his career climb from line cook internship at Boyne Highlands to his role today overseeing five full-service, four-season resorts. The three reminisce on the pathway to merging lodging into the association and Brad’s leadership in his two orbits through the executive track at the MRLA to serve as Chair in 2013 and 2017. Brad shares his insights on the impacts of Pure Michigan, his approach to retaining a strong workforce and even the magic (read: science) behind snowmaking. Before hitting the slopes, Emily tries to convince Justin that Leap Day should get more attention, the two do a deep dive analysis of the National Restaurant Association’s State of the Industry Report, and update listeners on new H2B Visa proposals and how to take the Pure Michigan Pledge.

Download NRA’s State of the Industry Report: https://bit.ly/3OZVNeX

Take the Pure Michigan Pledge: themichiganalliance.org/pledge

Presented by Fahey, Schultz, Burzych, Rhodes PLDC. Find more information at https://fsbrlaw.com/.