As the holidays approach, What’s with the Pineapple welcomes Martha Zehnder Kaczynski straight out of a hallmark movie right here in Michigan. Martha, Vice President of Bavarian Inn Lodge, joins Justin and Emily to talk about the history of hospitality in Frankenmuth – a town with 5,000 residents that welcomed more than 3.5 million people last year (that’s more than the Statue of Liberty or Yellowstone National Park). They also delve into Martha’s family legacy in Frankenmuth, what growing up in the industry has instilled in her, their approach to growing their teams, investment in the future of hospitality in Michigan and their plans to unveil 140,000 sq. feet of family fun at the Bavarian Inn Lodge including Michigan’s first swim up bar! Justin and Emily also discuss new details released ahead of the upcoming NFL Draft in Detroit, the power of authenticity in a world obsessed with AI, restaurants’ employment drop in October and more. Why does Emily hate the holidays? Maybe we’ll unpack that next time.