One of my favorite things in the world is to find and try new products trying to shake up the grocery store. Cruising through food-instagram, I stumbled upon Lovebird Foods, which felt like a growing better-for-you brand. After three clicks that led to a half hour down this company's organic, whole-food cereal rabbit hole. I bought a three-pack of this cereal that's made of good stuff like cassava flour, honey, coconut oil, collagen, and sea salt.

It's all stuff I can eat with my extra sensitive colon after I had a few inches of it removed last summer. I never thought I would have cereal again.

And I immediately emailed the founder, Parker Brook, to learn more about him and the company he created. After connecting, I knew that I needed to have him on the podcast.

On this week's episode of #WeGotGoals, he talks about why he created Lovebird Cereal, his autoimmune disorders, and why the company donates 20% of proceeds to childhood cancer. You'll also hear a lot about his key stakeholder, his daughter Yuki. Her birth led to a lot of the changes he made in his own health journey, trying to gain energy from food rather than ending every day drained. She also gets to test the goods before they make it to you and me.

And cutest of all: he named the company after his nickname for her, "Lovebird." Get you a partner who can parent like that.

Resources:

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• The cereal is currently on pre-order (people love this stuff) and the next pre-order shipment should go out next week-ish. Parker assured us that there's "more than he knows what to do with" so orders should ship pretty quickly after next week.
  
• Follow lovebird on Instagram, you'll get lots of cute Yuki moments
  
• Read the lovebird story in Parker's words
  

If you love this episode as much as we do, subscribe to the #WeGotGoals podcast wherever you like to listen to podcasts, including on Apple and Spotify (and leave us a rating while you’re at it, please).