It's National Weather Podcast Month, and we are joined by Caroline MacDonald to discuss the use of color in the weather enterprise! We touch on color as a means to communicate weather-related risk, Caroline's thesis project on color consistency, and, finally, discuss the challenges of maintaining color consistency in the weather enterprise that is dominated by marketing and branding constraints. Stick around, because an exciting episode of WeatherHype is coming up next!

Make sure to check out the other podcasts that are participating in National Weather Podcast Month: Storm Front Freaks, B-Squared Podcast, Weather Brains, and Caroline Weather Group

Modifications were made for the Introduction and transition music "Baby, I'm Bad Weather" by Toussaint Morrison: creativecommons.org/licenses/by-nc/3.0/ and "1400"  and by Yung Kartz: https://creativecommons.org/licenses/by-nc/3.0/