Jos Willard believes you should make your decisions from your values, NOT your bank account balance. Of course, the best way to be able to do that is to have a full bank account. His mission is to help good people build profitable businesses. Creator of the Profit for Coaches system and host of the Profit for Coaches podcast, Jos stands up against the “coaching industry” that preys on service professionals and coaches, providing an escape from the “bro” marketing and coaching “gurus,” of the world. His clients get rewarded for making a positive impact in the world, living from their values, and helping exactly the people they’re meant to serve. Listen as Jayson, Richard and Jos discuss how the Infinite Banking Concept and Mike Michalowicz’s book Profit First helped get Jos where he is todayIN THIS EPISODE, YOU WILL LEARN:[00:02:33] Profit First Journey[00:09:31] Before & After Profit First[00:14:57] Optimum Mindsets[00:22:22] Who Can Jos Help?[00:41:30] Who Does Jos Want To Be A Hero Too?