The WealthStack Podcast

The WealthStack Podcast

The WealthStack Podcast: Why Estate Planning is The Next Frontier of Wealth Management with Gene Farrell

April 26, 2024

Is estate planning the next frontier of wealth management? Estate planning solutions are becoming steadily more popular with advisors, especially those seeking to differentiate their services. As clients become increasingly aware of the complexities of wealth transfer, asset protection, and legacy planning, they expect comprehensive guidance from their advisors. By using estate planning tools, advisors can offer a holistic approach to wealth management, addressing not only investment strategies but also the essential aspects of estate distribution and tax implications. 

In this episode, Shannon Rosic, director of WealthStack content and solutions, speaks with Gene Farrell, CEO of Vanilla, about the emerging trends in estate planning and why it’s becoming a critical part of wealth management.

Shannon and Gene also discuss:

  • Why estate planning is becoming a differentiator for financial advisors 
  • The biggest misconceptions around estate planning
  • Why the great wealth transfer is driving technological changes
  • The impact AI is having on estate planning software

Connect with Shannon Rosic:

Connect with Gene Farrell:

About Our Guest:

With over 25 years of executive leadership experience driving transformation and growth across the consumer and technology industries, Gene is a recognized thought leader and innovator known for building disruptive new businesses for global brands. He was named a 2019 Innovator of the Year by the Puget Sound Business Journal. 

Prior to Vanilla, Gene spent 4 1/2 years at Smartsheet where he helped take the company public and scale the business from $100M to over $500M in revenue. As Smartsheet’s Chief Strategy and Product Officer Gene was responsible for leading company strategy, corporate development, product management, product marketing, experience design, and strategic alliances. Gene joined Smartsheet from Amazon Web Services where he spent five years as a vice president responsible for enterprise computing. In this role, Gene pioneered new cloud businesses including Amazon WorkSpaces and Amazon Chime. Before Amazon, Gene was a vice president at the Coca-Cola Company, where he founded and led the creation of the Coca-Cola Freestyle beverage platform. His groundbreaking work on Coca-Cola Freestyle was recognized by Forbes as one of the best new products of the decade and received the Edison Gold Innovation and Catalyst Design awards.