Carolyn and Seth talk about key items that should be considered by anyone thinking about starting up a tech services business. The environment has changed dramatically over the past 20 years, and alongside the specific technology services to be offered, there are four critical components to getting started in the tech space. Business functions such as finance, HR and legal must be integrated into planning beyond the bare minimum requirements. Marketing strategy will help establish an identity and build a plan for reaching customers across multiple channels. Alliances throughout the technology ecosystem will help offerings be more robust. And cybersecurity is a topic that every firm must be fluent in whether they are offering cybersecurity services or something different.