TVC064: Blending Business and Personal Vitality with CEO Boris Musa
Today’s podcast is all about building sustainable business vitality, with the CEO of the worlds largest Barramundi farm. Doesn’t sound like a normal pit stop on the Vitality Tour – but there is nothing average about my guest CEO Boris Musa or the company he leads.
Winner of the 2015 Boss Magazine Young Executive Awards, Boris demonstrates a clear mission to blend commercial excellence with a sense of community and sustainable best practice.
Balancing business and personal vitality for a healthy bottom line and wellbeing for the environment, himself and his staff.
Not only that but the decisions they make and the way the company is run is having a direct impact on a global market and putting rural Werribee, in Australia’s Victorian state, on the map internationally.
That’s exactly the type of leader we want to hear more from.
 
 
Almost half the global barramundi industry’s seed stock will be produced in Wyndham, following the opening of the world’s largest barramundi hatchery in Werribee – Mainstream Aquaculture’s hatchery in Lock Avenue. This rural location in Australia’s Victoria state, will export barramundi stock to 14 countries across four continents..
Making this the world’s leading provider of recirculating aquaculture food-fish products.
What’s so interesting about this?
Three things as far as I am concerned

* Strong business and commercial leadership
* Personal drive, energy and conviction for making an impact and a difference – and being able to keep the pace
* Tangible on the ground activities that grow a sense of community, family and connection for those inside the organisation.

Here’s the 5 top tips on creating business and personal vitality when you’re leading from within: (remember this applies to running a small business, a start up, a family or a large organisation…)
 

* Have a Vision
* Communicate
* Create a Clear Culture
* Be Accountable
* Be Conscious

 
Have a vision
For Boris it means creating a truly sustainable approach to the business.
“We are growing a fish and in doing so we’re substituting fish that are derived from capture fisheries and I think seafood is the only protein that is predominantly source from the wild. That’s not sustainable and 90% of global capture fisheries are either fully exploited or over exploited. It’s a very strong theme that we can communicate and that does permeate throughout the business that here we are, operating a fully contained enclosed business growing a premium source of protein and in doing so preserving the integrity of wild fisheries all over the world”. 
Don’t assume everyone knows the vision:
Leaders we shouldn’t assume that that sort of information is going to diffuse throughout the organisation and throughout the stakeholder base.
Leaders need to communicate that. That’s our job and we make sure we remind people that every single role in our business is making a difference and it’s making a difference towards a very important mission.
 
Communicate
It is critical to articulate not just the objective and the mission, but also translate that into the journey.

What do we need to do day after day, week after week, month after month to deliver our objectives.

Ensure an ongoing process of interacting with the organisation to make sure that we don’t deviate from what we’re trying to achieve and we all recognise that we play a really important role.
There are a number of cultural aspects throughout the business. Communication flow,