Visionary Life | Marketing & Business Podcast

Visionary Life | Marketing & Business Podcast


243 From Idea to Reality: Starting an Alcohol Beverage Company

November 14, 2022

Darling Mimosa is a bright sparkling orange mimosa in a can. Made with Ontario wine and real orange juice. No preservatives or additives.


The idea for Darling Mimosa started with a few friends, hanging out in a kitchen, making brunch and realizing that there were no canned mimosas on the market!


After doing some research, they found that no one was making canned mimosas so they quickly got work.


Today, Darling Mimosa is inspiring you to Live Life on the Brightside!


Back for his SECOND appearance, today I am chatting with Mitchell Stern who is now the cofounder of Darling Mimosa.


We chat about the serendipitous moment that was the origin of Darling Mimosa and how 6 weeks was all it took to get traction on the idea and early proof that it was going to work.


And we also chat about his role as a consultant and advisor to other CPG & Beverage Brands and how he finds balance while having his hands in various projects.


I've known Mitch for MANY years - we first met way back in the day when I worked as an Experiential Marketer for Vega and I did a lot of collabs with him while he worked at Station Cold Brew and even though we don't keep in touch closely anymore, through the power of social media and the art of a podcasting we have remained friends and I love catching up with him.


You can connect with Mitch and with Darling Mimosa at:


https://www.instagram.com/darlingmimosa/

https://www.linkedin.com/in/mgstern?originalSubdomain=ca