Visionary Life | Marketing & Business Podcast

Visionary Life | Marketing & Business Podcast


199 Rally Beer | How he launched a Better For You Beer Company

January 10, 2022

Rally is a better for you Beer Company born out of a love of adventure. Just one look at their team and you can see that the team behind Rally truly practices what they preach! 


Their beers include a non-alcoholic Dry Run Pale Ale, the Extra Mile Session IPA, and their TrailBlazer Golden Ale - all perfect for the outdoor enthusiast, weekend warrior or adventure nut.


In this episode, Alan and I chat about…


  • His entry into Home Brewing and whether or not he saw it as a business opportunity right away
  • How a 700km gravel ride actually inspired the idea for Rally
  • The first few steps Alan took to bring the brand to life
  • How Rally Beer got a listing in the Ontario Liquor Store almost right away!
  • The decision to focus on outdoor adventure and nature lovers, as their target market
  • How experiential marketing has played a huge role in finding and retaining customers
  • Their yeti cooler stunt that gained them a lot of brand awareness
  • And where the company is headed


To connect with Rally Beer, head to https://drinkrally.ca/ or connect on Instagram at https://www.instagram.com/rallybeerco/ 


Thanks for taking a minute out your day to hang out in the Visionary Universe!


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