Today, we’re talking about mischief makers, propagandists, con artists, boundary breakers & hype artists.

Sounds pretty juicy, eh?

Our guest of the show is Michael F Schein who has spent the better part of the past 5 years studying all things HYPE.

Yepp, you heard that right!

Michael wants you to know that if you are a business owner, entrepreneur, executive, artist, activist, or thinker who is trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit.

He wants you to understand how people make decisions, why they really get excited, and why they really choose to follow some people over others.

In order to do so, Michael has followed the Hype Experts to find out the commonalities & to reverse engineer how they do what they do.

Not only did I love recording this episode for all of you visionaries, but I deeply appreciated Michael’s perspective on all things marketing & brand building.

Our philosophies are completely in line and I love Michael’s take on standing out in a crowd.

If you want to learn about Ethical Hype & how to use it to grow your business, this is the episode for you! Enjoy this conversation with Michael F Shine.

You’ll most certainly want to get a copy of his brand new book The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers which is now available.

p.s. Whenever you’re ready, here are 3 ways that I can support you...

1. Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we’re not connected
2. Ready to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth.
3. Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I’ll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.