Lauren Shirreffs is the founder and CEO of 2Social, a women-led North American digital agency that delivers full service, community-minded marketing solutions to a growing roster of start-up and established brands.

With an academic background in Fashion Marketing and Creative Writing, Lauren took her official dive into the world of social media in 2013 when she founded 2Social from the kitchen table of her King West, Toronto loft.

Fast forward to today, Lauren and her team of brand nurturers, digital storytellers and passionate problem solvers have worked with over 200 brands and have offices in Toronto, Ontario and Los Angeles, California.

The company supports all elements of online and offline marketing projects – from design, social media strategy and analytics to PR and event marketing.

As a former personal trainer, Lauren loves all things wellness and is fuelled by an insatiable drive for success (And coffee. So much coffee).

In this episode, we discussed:

• 
  
• 
  

  Why she decided to go back to school in her mid 20’s.. And why you shouldn’t be afraid to do the same

  
  
  
• 
  

  How she started 2social, her digital agency, from her kitchen table in toronto - it doesn’t always begin in the most glamorous way

  
  
  
• 
  

  This part is a must listen- Lauren shares how she landed 33 clients in her first year of business, that’s INSANE

  
  
  
• 
  

  She shares what’s working on social media right now & some tips on how to keep up with the ever changing industry

  
  
  
• 
  

  & much more!

  
  
  

You can find out more about 2 social at...

• 
  
• https://2socialagency.com
  
• https://www.instagram.com/2_Social/
  
• https://www.instagram.com/laurenmarias/
  

-

Thanks to Healthy Planet for supporting today's show...

Head to https://www.healthyplanetcanada.com/ and use code VISIONARY10 at checkout on ANY online order over $49.99

Thanks to No Issue for supporting today's show...

Use code “Visionary” at checkout to receive a discount on your first purchase of custom printed packaging.

-

CONNECT WITH KELSEY

p.s. Whenever you’re ready, here are 3 ways that I can support you

Get mentored by me. The VISIONARY Coaching Programs are designed for creative, driven and ambitious women like you who want to make money doing something the love, while regaining their freedom & sense of joy. Click here to learn more about coaching.

Double tap this Social Media Course. The world is going DIGITAL and I want you to be a part of it! Whether you want to make extra income as a Freelance Social Media Specialist, or just want to learn Strategies to Grow Your Brand Online… you’ll love this self-study course called VISIONARY Social Media!

Learn the Visionary Framework. If you’re thinking about starting an online business (or are in the early phase of building your brand), book a free (re)vision call with me and I’ll show you step-by-step how I built the VISIONARY brand