Visionary Life | Marketing & Business Podcast

Visionary Life | Marketing & Business Podcast


108 Elevating the Brand Experience with Station Cold Brew Co-Founder, Mitchell Stern

May 03, 2020

Established in 2014, Station Cold Brew Coffee has evolved from a scrappy Toronto start-up to becoming the market leader of cold brew coffee in Canada.


Focused on craftsmanship and quality, we're on a mission to bring CLEAN CAFFEINE to a market saturated by sugary, processed beverages.


Their meticulous slow brew process replaces heat with time to prove that good things come to those who wait. Without any additives, the end result is a naturally sweet, bright and bold coffee that lacks the bitterness and acidity you'll find in a traditional iced coffee.

 

I’ve watched Station create the most incredible brand using innovative marketing strategies and time honoured approaches to growth, like paying close attention to each and every interaction they have with their community, and finding friends rather than followers.

 

My conversation with the co-founder Mitchell Stern is honest, it’s thought provoking, and you’ll quickly notice that he’s not afraid to be REAL and share the true highs and lows over the almost 6 year journey building this start-up into a Cold Brew Coffee Kingdom.

 

We chat about...

 

  • Breaking the stigma that “everything is awesome” when you’re an entrepreneur
  • How Station grew from a 3 person team to a 12 person team in the past 6 years
  • The entrepreneurial roller coaster ride (it’s real!)
  • Resilience: as a necessary characteristic of any business owner
  • Top marketing tips that have helped Station grow their brand reach & awareness
  • The value of your network (hint… it’s EVERYTHING!)
  • Knowing what you’re good at and then surrounding yourself with awesome people
  • & MORE

 

Browse their website https://stationcoldbrew.com/


Learn more about The Visionary Method™ - Business & Marketing Coaching: https://www.kelseyreidl.com/tvm 

Connect with me on Instagram: https://instagram.com/kelseyreidl


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Thanks for stopping by, visionary!


I am a Business & Marketing Coach and the Founder of BecomeFullyBooked.com, a platform that I created to help business owners take their business from Half Booked to Fully Booked using growth frameworks and innovative marketing strategies


I also host the Visionary Life Podcast (https://kelseyreidl.com/podcast), a Top Canadian Business podcast that has been producing weekly episodes with some of Canada’s Top Entrepreneurs since 2018.


I have spoken about Marketing at companies like Google, Salesforce and Bumble -  and it is my mission to make marketing FUN again, without relying on Complicated ClickFunnels or Expensive Facebook Ads


When I am not creating content to inspire the Visionary Community, I can be found adventuring on my Mountain Bike, Paddleboarding down the river in my backyard, or traveling the world with my Husband Dave in search of the best coffee shops and craziest experiences (jumping through Swiss Canyons and snowboarding the Alps are some of my favorite memories, to date)


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Other Places You Can Find Me:


Website: https://kelseyreidl.com/ 

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Podcast Show Notes: https://www.kelseyreidl.com/podcast 

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