Visionary Life | Marketing & Business Podcast
107 truLOCAL Founder Marc LaFleur on Selling Meat Online & Going 'All In' on your Business
The hand written notes, unsurpassed customer service, the unforgettable brand experience -- all of these factors and more set truLOCAL into a league of their own. When I teach the concept of understanding your businesses Unique Differentiating Factors, or more simply put, the things that make your brand STAND OUT, these are what I’m talking about.
truLOCAL is more than just a box of (delicious) meat. It's the community they’ve built, the producers that they work with, the members of their team, and the journey in launching and scaling this epic business - that has truly set them apart.
As a long time customer of truLOCALI could not be more thrilled to share this episode with you. My experience with the brand has been nothing short of exceptional, and speaking to co-founder Marc for the first time was no different.
Marc drops some amazing wisdom in this episode that I can’t wait for you to hear. We chat about...
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Why he left his 6-figure "corporate" career to dive into the world of entrepreneurship
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The roller coaster of challenges that Marc and his co-founder Greg faced in the early days
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How truLOCAL got their first few sales & began building a tribe of Brand Evangelists
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Deciding on a name (did truLOCAL come easy to them!?
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Marc's advice for new entrepreneurs that are hung up on Naming Their Business (he shares his tips)
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How they’re navigating the Collective Global Experience of COVID-19 (& why he’s super grateful for this time period)
If you’re interested, truLOCAL can connect you to high-end, locally-sourced meat products - delivered right to your doorstep across Ontario, Alberta, and British Columbia.
Shop for clean, locally sourced meat products online and make fewer trips to the grocery store. Customize your box with all of your favourite local meat and fish. Whether it’s 100% grass-fed and finished beef, wild-caught salmon, or boneless skinless chicken breasts, we’ve got you covered! Have it all delivered right to your door.
Simply click this link to sign up for your first customizable box (https://trulocal.ca/)
CONNECT WITH TRULOCAL
https://www.instagram.com/trulocal/
THANKS TO OUR SHOW SPONSORS
Healthy Planet Canada
With the best prices, the largest selection, and brands you won’t find anywhere else.. Healthy Planet is a shopping experience that I can stand behind & it has been my #1 choice for natural goods for 5+ years now, but especially in this wild time we’re living in.
If you need to stock your fridge & cupboards for the week ahead, use code visionary10 at checkout to save 10% on any online order over $49.99
https://www.healthyplanetcanada.com/
CONNECT WITH KELSEY
p.s. Whenever you’re ready, here are 3 ways that I can support you
Get mentored by me. The VISIONARY Coaching Programs are designed for creative, driven and ambitious women like you who want to make money doing something the love, while regaining their freedom & sense of joy. Click here to learn more about coaching.
Double tap this Social Media Course. The world is going DIGITAL and I want you to be a part of it! Whether you want to make extra income as a Freelance Social Media Specialist, or just want to learn Strategies to Grow Your Brand Online… you’ll love this self-study course called VISIONARY Social Media!
Learn the Visionary Framework. If you’re thinking about starting an online business (or are in the early phase of building your brand), book a free (re)vision call with me and I’ll show you step-by-step how I built the VISIONARY brand
Learn more about the podcast @ www.kelseyreidl.com/podcast
Connect with us on Instagram HERE.