Hey visionaries,

I have a super fun episode for you today… I mean, they’re ALL fun .. but truly, you’re going to LOVE today’s guest Sofia da Silva.

Sofia is the founder of a ready-to-drink adaptogenic beverage company called RAIZ.

Do you guys have ANY idea what I mean by that?

An adaptogen is a naturally occurring substance that helps the body adapt to stress, exerting a normalizing and immune-boosting effect on the body. Adaptogens have been used in Ancient Chinese Medicine and Indian Ayurvedic Medicine for centuries.

To go a little deeper… We live in a fast-paced, high-stress and stimulating world, making it easy for the hard-working individual to turn to caffeine and refined sugar for their afternoon pick-me-up, but what isn't easy, is the crash that follows.

So visionaries, I ask you… if you work in an office, are a mama, or have a fast paced life… do you think you could benefit from this amazing beverage.?

raiz is the first adaptogenic superdrink company in Canada, and was developed by holistic nutritionist, Sofia. She founded the company after being inspired by the ancient herbs, roots and adaptogens that her grandma used to fuel her and help her stay energized. raiz offers healthy, clean and functional beverages that are low in caffeine and sugar, and are supercharged with only the best ingredients!

If you’ve EVER had ambitions to start a product-based business, you’re going to love this episode!

Sofia is driven, smart and has so much to offer aspiring & start up entrepreneurs.

This episode was SO much fun to record… you are going to love it.

We chat about..

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  The advice she would give, based on her experience with Raiz, to anyone  yearning to start a side hustle or product based business

  
  
  
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  How to put yourself in the room with people you want to be like and why it’s vital to your success

  
  
  
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  A piece of business advice that she’ll never forget, and puts into practice each time she has a meeting

  
  
  
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  How to test your idea on a sample market, before launching large scale

  
  
  
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  The 2 best marketing strategies she uses to build awareness and sell her product

  
  
  
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  The role that social media plays in building her brand

  
  
  
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  How she got the first few bottles of Raiz onto store shelves

  
  
  
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  & MORE

  
  
  

Connect with Raiz!

https://www.instagram.com/drinkraiz/

https://drinkraiz.com/store-locator

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Before I share more about today’s episode, can we talk social media?

Story time...

7 years ago, I had just moved to Toronto