Visionary Life | Marketing & Business Podcast

Visionary Life | Marketing & Business Podcast


054 What It Takes to Open a Fitness Studio, Build Community & Pursue Your Passions

March 17, 2019

Have you ever considered opening a fitness studio? Or know someone who has?


You’ll want to listen to this episode with Heather Gardener, the founder of Tribe Fitness in Toronto, Ontario.


Hey everyone,



Welcome back to another episode of Visionary Life.



If you’re brand new here -- welcome! I record an episode for you each & every week that features an interview with an inspiring entrepreneur. My interviews are always recorded in-person, which is actually quite unique for a podcast! Did you know that most shows are recorded via Skype?


This obviously limits me due to location boundaries, but I have a dream to one day host multiple podcast roadshows where I travel to places like New York, LA & Vancouver to feature visionaries.


For the time being though, I am overwhelmed with the amount of people I have within a 1 hour radius who I am VERY inspired by, one of those people is Heather Gardener!


Tribe is a community of humans that is built upon a shared love of Yoga, Cycling  & Running. Tribe has been in existence since 2013 and the founder Heather Gardener has been at the front of this movement and has an extremely moving story that everyone should hear.


Whether you aspire to open a studio, build community in your city, or you want to know what it really takes to open a small business--- this episode is for you.



What began as a local crew running the streets of Toronto, then evolved into massive summer park yoga events , and finally making a permanent home at the base of one of the most popular streets in Toronto, Spadina.


Offering both spin and yoga classes, there is truly a class type for everyone. I am lucky enough to be one the Spin Instructors at Tribe and I couldn’t be more grateful.


Check out a class at Tribe! I teach Monday’s and Thursday’s!


In this episode, we chat about:




  • The challenges of opening a studio




  • The reality of getting small business loans




  • How to build community




  • Wise advice from Gary Vee




  • How lululemon supported her vision in the early days




  • Where her spark for group fitness and athletics began




  • Renting a space in downtown Toronto




  • Why she hosted 500+ workouts for FREE before opening




Check our Tribe on:


INSTAGRAM: https://www.instagram.com/tribe_fitness/


SEE THE FULL CLASS SCHEDULE: https://www.tribefitness.ca/jointhetribe


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p.s. Did you know that I’m hosting the first ever #visionarylife retreat!?


Here’s the agenda!



9:30 - 10:00 - Opening activity + light breakfast


10:00 - 10:30 - Meditation + visionary life intention setting


10:30 - 12:00pm - Optimizing your health & lifestyle: Visionary Routines for Success, How You Can Get Into Your Flow State & Creating Boundaries in Order to Design Your Life with Purpose.


12:00 - 12:30pm - Lunch


12:30 - 2:00pm - The future of your business or brand: where do you need to focus your efforts, understanding the evolving role of social media & what it really takes to stay relevant and innovative


2:00pm - Goodbye + SWAG x GIVEAWAYS x SNAP PHOTOS IN OUR BEAUTIFUL SPACE.


Wanna come?


www.kelseyreidl.com/retreat