Visionary Life | Marketing & Business Podcast

Visionary Life | Marketing & Business Podcast


361 From a 90-page business plan to a buzzing community hub w/ Nate Lessnick, Founder of Flow State Bike Co

April 15, 2025

When Nate dreamed up Flow State Bike Co, it was never just about bikes. It was about belonging. 


He saw this gap in the local bike scene, no real hub for mountain bikers and gravel rides, to go meet, grab a coffee, talk trail conditions, and feel like they belonged.


But making the LEAP from idea to reality? That’s often the hardest part.


Nate spent over a year crafting a 90-page business plan. Not because he has to but because he needed to be fully aligned with his vision. That document became his compass.


And then… when he opened the doors. Not knowing who would show up… the COMMUNITY came in full force. They were ready. Not just for a shop. For this shop. His vision.


In this episode, we chat about:


  • Why your vision isn’t “too specific”
  • How slowing down to reconnect with your “why” can give you the clarity you need to move forward
  • What happens when you build something rooted in real purpose, people feel it, and they will show up.


If you’re ready to get your idea off the ground and actually make it happen, this episode is for you. 


Episode show notes can be found on my website |

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