Visionary Life | Marketing & Business Podcast

Visionary Life | Marketing & Business Podcast


358 From Mom of 6 to Label Queen: Julie Cole Shares The Inside Scoop on Mabel's Labels Success

March 24, 2025

This week, we have an extraordinary conversation with Julie Cole, the co-founder of Mabel's Labels.


Not familiar with Mabel's Labels? Mabel's Labels story begins in 2003 when four busy moms noticed a huge gap in the market for durable kids' labels.They are the original waterproof name label for kids.


Julie shares her incredible journey from starting a basement business to creating an international marketplace leader, all while being a mom of 6.


We dig into:


  • Balancing entrepreneurship with motherhood,
  • How Mabel's Labels grew to massive success (which marketing strategies they used) and how that has evolved over the past decade
  • The importance of personal branding,
  •  Knowing When to Abandon a Business Idea
  • How to navigate challenges like self-doubt and imposter syndrome as you grow
  • Business and life hacks for 'doing it all' (one of which is to do a Time Study to see where you can find more time in your day)
  • The (sometimes) Unromantic Reality of Entrepreneurship (like needing to stay up to date on the ever changing landscape... like AI!)
  • And more!


With her infectious energy and wealth of experience, Julie's story will motivate you to embrace the chaos and the beauty of entrepreneurship.


Plus, if you've ever felt the push and pull of raising a family while growing a business, Julie is here to tell you how it's done!


Don't miss out on Julie Cole's tips for marketing, managing time, and making impactful business decisions. Whether you're a seasoned entrepreneur or just starting your journey, this conversation is packed with practical advice and genuine inspiration. So, let's dive into this visionary episode with the incredible Julie Cole!


Connect with Julie: https://www.instagram.com/juliecoleinc/

www.mabelslabels.com/juliecole


Connect with Mabel's Labels: https://mabelslabels.ca/


Thanks for tuning into this episode. All links, events & offers can be found below.


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