Today, we are delving into the crucial topic of building trust and becoming a better marketing strategist in your own business.

There is nobody more qualified to chat about this topic than Jonathan Goodman, founder of the Personal Trainer Development Center.

In this episode, Jonathan sheds light on everything that is WRONG with modern marketing right now.

In particular, we chat about...

• avoiding the pitfalls of over-reliance on social media
• creative marketing strategies designed to engage and build trust within your local community
• the high-risk route of chasing internet fame
• the “Triangle of Trust” model from Jonathan's book
• philosophies regarding friendship dynamics in business
• why offline word-of-mouth referrals surpass social media success
• the importance of quality over quantity in client acquisition

If you love this episode, you should grab a copy of Jonathan's Book called The Obvious Choice.

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

Follow Jonathan Goodman:

• Twitter: @itscoachgoodman
• Instagram: @itscoachgoodman
• YouTube: Jonathan Goodman
• LinkedIn: Jon Goodman
• Podcast: The Obvious Choice
• Weekly Newsletter: 5 Reps on Friday

Get Jonathan’s Latest Book:

The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

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