Jesse Cole is the Owner of The Savannah Bananas, creator of @bananaball, Speaker Author (Find Your Yellow Tux) and a guy who owns 9 Yellow Tuxedos Fans First Entertainment.

His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine, but it wasn’t always sunshine & bananas in Jesse’s world.

Just over 5 years ago he and his wife Emily were sleeping on an air mattress after draining their bank account, about to take the biggest risk of their life. You’ll need to tune in to hear about it!

I first was introduced to Jesse and his epic story through the I Love Marketing Podcast, and I can honestly say that from the moment he started talking I was hooked. You absolutely MUST listen through the entire episode!

We talk about:

• How he thinks about constraints in order to foster creativity in a business environment!
• The importance of experimentation in marketing.
• Involving fans in the decision-making process for their world tour.
• Putting ideas into action without focusing too much on metrics initially. How would this approach work in your field, and what might be the potential drawbacks?
• The significance of storytelling.
• The importance of standing out and being unique. What are some unconventional strategies you could implement in your business to differentiate it from competitors?
• Facing criticism for being different.
• The practice of coming up with 10 ideas a day. How do you currently generate new ideas, and how can you incorporate this practice into your routine?
• Creating long-term fans rather than short-term profits.

Jesse’s approach to building a BRAND rather than a business and creating FANS not customers is the type of marketing that I stand behind 110%. He’s not preaching expensive Facebook ads or fancy funnels, just an epic product and a memorable experience.

Jesse is about to share SO much wisdom with you all and I can promise you that whether you’re running a baseball team like Jesse or just starting a little home based business - his marketing tips are going to ROCK YOUR WORLD.

If you want to grab a copy of Jesse’s Book, it’s called Find Your Yellow Tux: How to Be Successful by Standing Out.

Jesse ALSO hosts his own podcast, called Business Done Differently.

If you’re ready to Stand Out by thinking different, creating attention and creating fans for life - then this is the episode for you.

Grab his book:

https://www.amazon.ca/dp/B078JNMMJF/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 

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