In this episode we're talking about Riding the Wave of Success and How Kove Ocean Foods is Making Waves in the Natural Food Industry.

Kove is developing delicious foods made with the world's most sustainable crop... SEAWEED.

Travis, Koreann and Susan had always toyed with the idea of starting their own business. They bounced around various concepts, trying to find the perfect fit. Then, by chance, an opportunity aligned with their expertise in the natural product industry.

It was a perfect match, embodying their passion and values. Though they experienced some doubts and uncertainty, they ultimately decided to take the leap with Desiree (the original founder).

Tune in to hear all about the life changing journey of deciding to team up, and build out Kove!

p.s.

Did you know that Seaweed is a regenerative powerhouse for the planet. Grown in the ocean, there is no demand on resources like land or fresh water - no need to cut down any trees and no need to water seaweed!

Find out more about Kove: https://koveocean.com/

Time Stamps:

00:05:04 Desiree's journey of transitioning to veganism due to climate concerns. Joined Seaweed Company to create delicious seaweed-based foods.

00:09:56 Why they choose to run an intuition-led team and their belief in something SO MUCH bigger.

00:13:36 Honesty, fear, overwhelming, core values, grateful, opportunity, family.

00:18:20 Sustainability checked boxes, magical opportunity found.

00:20:42 What is the Kove Ocean Vision and the story behind Seaweed for sustainable snacking.

00:26:56 Why they aren't overcomplicating marketing; their passion for creating a remarkable product and the most effective marketing strategies for brand awareness in the early startup phase.

00:33:43 Are product demos still working? Their take!

00:40:29 The Kove Ocean Team Values which include: mutual support and transparency.

00:43:10 Follow Cove Ocean on social media, especially Instagram. Exciting news about Whole Foods and puffs coming soon.

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