The Stepping Stone to Hiring an Operations Director with Sarah Noked, OBM — Part 3Want the transcript? Download it here.During this episode, we take a closer look at the role of an Online Business Manager and whether this a seat you want to be filling in your own business.Some of the areas covered include:Understanding the role of an Online Business Manager (OBM)The key differences between what a VA does and what an OBM doesWhen you should consider bringing in an OBM to help you grow your online businessKnowing when to replace an OBM with an Operations ManagerLet us know what your key takeout has been from this episode and join the continuing conversation over in the Virtual Success Facebook Group.   This episode is the last part of a 3-episode series. You can listen to the previous parts here:Part 1: Do I need a VA, Project Manager or Operations Manager…or all three?Part 2: Right People, Right Seats, Right TimeIn this episode:02:12 - What is an Online Business Manager?04:58 - The difference between VAs and OBMs06:56 – When you should consider bringing in an OBM?09:25 - OBM versus having someone physically working next to me11:26 - Online presence vs. offline presence13:28 - Knowing when to replace and OBM with an Operations Manager15:05 - Choosing the right team member for the right stage of business19:19 - Having team members play to their genius20:50 – Sarah’s Top 3 Tips24:00 - Wrapping things upBarbara: Hey, everyone and welcome back to another episode of the Virtual Success Show where I'm joined by my co-host, Matt Malouf. Hey, Matt, how's it going?Matt: I'm excellent, Barb, and yourself?Barbara: I'm good, thanks. I'm good, thanks. I'm trialling out a new space today in Sydney. I'm at the beautiful WeWork Co-Working Space in Sydney recording this podcast.Matt: Very cool. Very cool.Barbara: For today's show, guys, we're going to do the third in a three-part series that Matt and I are quite excited about. The three-part series where we talk about VA versus project manager versus operations directions, or more of an operations manager. The first show we did, it's worthwhile listing to that, where we dissected each of those roles and where they fit in your business. In the second part of this three part series we looked at getting the right people in the right seats on the right bus. Sometimes you got the right people, but they might be in the wrong seats and that can destabilise things. Often you see people just getting rid of staff rather than just figuring out whether that is the issue. In this third part we really want to get into this operations project manager piece.Barbara: I've brought on a very good friend of mine and someone who helps me out a lot in my business too, Sarah Noked, who is a certified online business manager and trainer. She's one of only three people in the whole world who is actually able to train people to be online business managers. She runs an amazing agency of OBMs from Tel Aviv and she's joining us today, very early in the morning, from Tel Aviv. Hey, Sarah. How's it going?Sarah: Hey, I'm fabulous. Thanks for having me on.What is an Online Business Manager?Barbara: You're very welcome. Look, Sarah, to kick things off, can we just talk about ... You run OBMs which are online business managers. Let's just explain to the listeners, break it down, what is an online business manager? What's the sort of definition there?Sarah: Mm-hmm (affirmative). Mm-hmm (affirmative). Yeah, a great question that I get asked quite often. Basically, an online business manager deals with the management piece of an online business. Project management, people management, operations management, and resources management. You'll often find an OBM in the place working alongside the business owner where the business owner comes to the table with the "what". You know, what is it, what's the strategy behind the business, what are the products that we're selling, what is our "why", basically. The OBM comes with the "how".