Today on Video Marketing Madness, Why You Need YouTube Videos on Your Website. Ray and Steve recap a Search Engine Land article.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Here’s an outline of that article:

Outline: The Future of SEO Content is Video – Here’s Why

1. Introduction

Overview: Video content with search-optimized transcripts leads to better conversions and engagement.

Common problem: SEO content drives traffic but not conversions.

Solution: A video-first strategy that aligns with a real conversion funnel and nurtures leads.

2. Why ‘Top of Funnel’ Thinking Fails Without a Conversion Strategy

The issue with SEO-driven content marketing:

Traffic doesn’t equal conversions.

The misconception of “top of funnel” content when there is no actual funnel.

Solutions:

Align content with a real funnel.

Use email or social media for lead nurturing.

Adopt “organic social media retargeting” to reconnect with visitors without relying on paid ads.

3. Why a Video-First SEO-Driven Content Marketing Strategy is Better

Benefits of Video vs. Blogs:

Less time required from subject matter experts (SMEs).

Better engagement and trust-building.

Reduced skimming – videos deliver the full message.

Preference for video over text by many audiences.

Easier repurposing across multiple platforms.

4. Video Requires Less Time for SMEs

Example:

SMEs (e.g., doctors) can record multiple videos in a one-hour session.

Video reviews are less taxing than blog reviews.

Improved workflows and faster content production.

5. Potential to Earn Subscribers and Build Social Media Presence

Differences in engagement:

Blog visitors leave with little chance of reconnecting.

Videos on platforms like YouTube increase the likelihood of subscribers and repeat engagement.

Opportunity to appear on “For You” pages and build a funnel through social media.

6. Visitors Receive More of Your Message Through Video

Observation:

Blog readers skim; video viewers engage more deeply.

Evidence:

Increased time on page and engagement.

Comparison of behavior between YouTube traffic and organic search visitors.

Real-world customer feedback:

Examples of customer trust and conversions after watching videos.

7. Videos Can Be More Easily Repurposed Than Blogs

Content repurposing:

Long-form videos can be broken into short-form content for platforms like LinkedIn or Instagram.

Challenges:

Repurposing requires proper tailoring to each platform.

Mistakes can hurt social media efforts and audience engagement.

8. Conclusion

Video-first content marketing solves the traffic-to-conversion gap.

It improves efficiency, builds trust, engages audiences, and strengthens social media presence.

With the right strategy, video content can outperform traditional blogs and provide lasting results.